DIRECTOR'S COMMENTARY - SHIRT SIX June 22 2015
Shirt Six first came about as a way to point up the connection between the brand name and the expression "eating humble pie." I was planning a trip to Chicago at the time, which brought to mind the 1893 Chicago World's Fair and the original Ferris Wheel.
(Image credit: Wikipedia)
And with the Iron Man 2 Blu-ray also on a constant loop in the background, it didn't take long to arrive at the idea of a food tent at a public festival.
(Image credit: Stark Expo; color inspiration speaks for itself)
Shirt Six bears the most purposefully-playful Kill Hubris design to date. As the concept developed, I felt a light-hearted presentation was important to offset the weighty centerpiece - the Wheel of Fortune. In ancient Greek and Roman times, Fortune was considered fickle. The goddess spun the Wheel to unpredictable results. Not being a subscriber to coincidence, I prefer to believe that it is possible to make your own luck through hard work and treating others as you'd like to be treated. People notice. Positivity radiates.
Aside from the introduction of humble pie into the Kill Hubris parlance, there are several other brand-specific symbols:
- The use of a hot-air balloon for big-headedness;
- The clown literally playing with fire; and
The recurrence of Shirt Three's self-aware elephant.
Bringing balance to this elaborate design while simultaneously watching it come to life was exhilarating, and I'd like to thank Alex Lopez for his hard work.
*Purchase Shirt Six here.